“Analysis of Selective Attention in Neuromarketing: Evaluation of the Ascending Reticular Activating System (ARAS) Using Eye-Tracking and Galvanic Skin Response”. Infometric@ - Serie Sociales y Humanas 7, no. 1 (May 12, 2026). Accessed May 14, 2026. https://www.infometrica.org/index.php/ssh/article/view/267.