“Analysis of Selective Attention in Neuromarketing: Evaluation of the Ascending Reticular Activating System (ARAS) using Eye-Tracking and Galvanic Skin Response” (2026) Infometric@ - Serie Sociales y Humanas, 7(1). Available at: https://www.infometrica.org/index.php/ssh/article/view/267 (Accessed: 14 May 2026).