Analysis of Selective Attention in Neuromarketing: Evaluation of the Ascending Reticular Activating System (ARAS) using Eye-Tracking and Galvanic Skin Response. Infometric@ - Serie Sociales y Humanas, [S. l.], v. 7, n. 1, 2026. Disponível em: https://www.infometrica.org/index.php/ssh/article/view/267. Acesso em: 14 may. 2026.