Managerial skills, brand value, and consumer behavior: an integrative model for competitiveness in microenterprises and educational organizations. Infometric@ - Serie Sociales y Humanas, [S. l.], v. 8, n. 2, 2026. Disponível em: https://www.infometrica.org/index.php/ssh/article/view/261. Acesso em: 14 may. 2026.